A few useful words
about the brief.

Start with the source.

What is the page or message trying to explain? Who needs it, what do they already know and what should be clearer after reading?

A useful enquiry includes the audience, the type of writing, any existing draft and the source facts available. If the work involves an email sequence, describe its place in the product experience rather than sending a mailing list. For a website, identify the page types and who will approve factual content.

The enquiry tool prepares a draft in the browser. Review it and send it from your email application; the website does not transmit the message or confirm a project.